Kirsi Räikkönen is an experienced international consumer brand commercialist and marketing professional. Kirsi has worked as the Marketing Director and Member of the Executive Team of Sinebrychoff, the oldest brewery in Finland, part of the Carlsberg Group. She has also worked as Marketing and Development Director at Marimekko Corporation, and as Marketing Management Positions at H&M Hennes & Mauritz in Finland and the UK. In addition, she has worked in the start-up world and assisted SMEs in commercial strategic planning. In recent years, Kirsi has focused on board work, including the Board of Directors of Lignell & Piispanen and Helsinki Mill. She also volunteers for Mentors in Finland.
“I am very excited about this opportunity. Lignell & Piispanen is a family-owned business with a long history and interesting stories. It has excellent and well-known products as well as a lot of know-how, which is good to build on in the future. The alcohol industry is already familiar to me. This industry sector has been in constant change, and it requires companies to be constantly awake. With this arrangement we will be able to respond better to these changes, “says Kirsi Räikkönen.
“We have started a number of interesting development projects. Having Kirsi taking over operational duties helps us and gives me more time to focus on these important projects. Kirsi has been a member of the Board of Directors for several years and she has brought new insights into the action. So I am pleased with the change and look forward to working together with Kirsi” says Harri Nylund, who is taking over Development Director´s role.
Founded in 1852, the Lignell & Piispanen distillery is the third oldest family-owned company still in operation in Finland. The success of this internationally award-winning company is based on six generations of craftsmanship, knowledge of raw materials, 100% transparency and respect for the principles of sustainable development.